Rouge G, the iconic jewel lipstick that can be customized and refilled, has been reinvented in a long-wear hydrating and smoothing skincare-based formula. The lipstick bullet refill is offered in a wide range of highly pigmented, long-wearing shades available in a satin or velvet matte version. Pair with the new Rouge G Customizable Lipstick Case (sold separately) to design your complete lipstick. The new Rouge G cases are only compatible with the new generation refills and vice versa. What It Does: The Rouge G Velvet formula boasts an ultra-light enveloping texture for a bare-lips sensation and 16-hour comfort. It smooths and coats lips in unparalleled softness for a velvety result, ensuring exemplary hold for 12 hours. Rouge G Velvet's formula incorporates an exclusive complex created with lily flower paired with sweet almond oil with smoothing, hydrating and plumping properties. It protects lips and improves regeneration. How to Customize Your Rouge G: Customize your lipstick in 2 steps. For your first Rouge G lipstick purchase, choose a lipstick shade and then a lipstick case (sold separately) to create your complete customized lipstick. For following purchases, refill the shade or change the case as you wish.