What It Is: Protein-enriched gentle cleanser that melts dirt and build-up to help hair look stronger and more resilient. Features and Benefits: Very gentle cleanser that gets rid of dirt and product build-up without stripping the hair of moisture Enriched with proteins to fortify the hair Contains bond-building actives to repair Safe for color-treated hair Suitable for frequent washes Designed for all hair types, even straight hair Key Ingredients: Gentle Cleansers - Delicate foaming surfactant blend that cleanses the scalp without stripping away its natural oils. Rice Protein - Completely plant-based alternative to animal keratin that helps make the hair stronger and more elastic. Bond Protection - Patented, innovative ingredient that targets hair bonds to help strengthen internal hair structure up to 3x that of untreated hair. Superfood Blend - Fragrant blend of natural Shiitake, Prickly Pear, Kale, Guava, Blackcurrant & Pumpkin Seed extract. Free of: Sulphates, Parabens, Silicones, Mineral Oils, Phthalates, DEA How to Use: Apply generously to wet hair. Massage vigorously into your scalp to break down dirt and product build-up. Rinse off thoroughly. If your hair is weak and damaged, follow with the Curlsmith Multi-Tasking Conditioner and style with your favorite Curlsmith products.