What It Is: A first-of-its-kind tinted solid serum boosted formula providing sheer-to-light coverage for glowy skin. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care! Versatile and easy to apply, Beauty Balm features a luxuriously silky texture that's weightless + blends seamlessly. The future of complexion has arrived. Why You'll Love It: Hybrid formula fuses skincare & makeup. Solid serum packed with 8 skincare ingredients. Features HA+ Technology that plumps fine lines & wrinkles. Sheer to light coverage for an even skin tone. Delivers natural-looking skin with a healthy glow. Weightless, breathable formula with a second-skin feel. Silky texture melts into skin for a seamless, smooth finish. Quick & easy application at home or on-the-go. Easy-to-blend with fingertips. Brighten, bronze & sculpt with the multi-use shade range. Available in 16 flexible shades. Non-irritating, dermatologist tested formula. Free of phthalates, mineral oil, talc, sulfates, paragons, fragrance. Cruelty free + Vegan. Highlighted Ingredients HA+ MICROSPHERES - Help to smooth fine-lines and wrinkles. PEPTIDE COMPLEX - Helps to deliver youthful skin. FATTY ACIDS - Help to protect and restore. COLLAGEN-STABILIZER - Helps to moisturize for a smooth effect. COCONUT OIL - Helps to restore for radiant-looking skin. SHEA BUTTER - Helps to add softness and hydration. Highlighted Results: In an independent study of 50 women: IMMEDIATE:100% agree it easily blends into skin.100% said they were able to find their perfect match.98% agree it has a smooth finish on skin.98% said skin appears to have a healthy glow.98% said it feels weightless on skin. AFTER WEEK 198% said skin tone looks more even.92% said skin looks plumper. How To Apply: Directly apply to bare skin, starting in the center of the face and blending outwards. Blend using fingertips. Build coverage in desired areas. Pro tip: pick up product directly from stick using fingertipsapply to face for quick touch-ups and application. Product Pairings Magic Touch Concealer Stick Blush A30 Pro Brush Cream Bronzer